Cebu is hosting this year’s MICE Con 2011 from 10-13 August 2011. Tourism Secretary Alberto Lim and Cebu Governor Gwendolyn Garcia welcomed around 200 delegates at the Cebu International Convention Center for the event’s opening ceremony.
International delegates from various countries including China, India, Thailand, Singapore, and Vietnam are officially booked at Cebu’s finest hotels and resorts including Marco Polo Plaza, Imperial Palace, Radisson Blu Hotel, Waterfront Cebu City Hotel & Casino, and Shangri-La’s Mactan Resort & Spa. Delegates are sellers, buyers, and resource speakers.
One of the offerings prepared by the conference committee is a visit to the Cebu provincial jail for the delegates to watch the “dancing inmates,” who are famous around the world for performing Michael Jackson’s “Thriller,” which currently has over 48 million views on YouTube.
The conference aims to position Cebu and the Philippines as a competitive host for MICE events at par with other popular MICE destinations in the world, banking on the natural warmth and hospitality of Filipinos and the country’s attractive travel destinations. MICE – the acronym for “meetings, incentives, conventions, exhibits” – is considered the tourism industry’s most lucrative market because MICE visitors tend to spend more compared to those traveling for holidays or other purposes.
- Kwento ni Remus Mark
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